What is a Bold Challenge?

Harry Sinclair Lewis died in 1951; he would be 131 years old today, had he avoided death. Like the swan song that marks the extinction of a sound frequency: never to be heard again, our auditory system erases a frequency from its database. When a genuine journalist dies she is not simply replaced.

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Before the 17 candidates became the one I could not identify the sound of DJT’s voice from the sound of any other. It’s like a reverse swan song: from never heard to ever heard. I have yet to watch a single episode of “The Apprentice” and don’t plan to mar my record.

Sinclair Lewis explicated the incredible, the darkest shadows of homo sapiens. He dubbed the vile industry of meat manufacture a jungle. Where is the heart of that darkness today? Gone? No. The Jungle, published in 1906, has morphed into a spectacle that only grows larger — gross consumption. The rhythm of Trump’s speech slithers into my ear like a Dune-sized ear worm.

Bread and circuses and reality (TV)

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What is a bold challenge? It’s marketing jargon for carefully controlled and crafted lying. It’s a way to make a living — if you can live with yourself.

But is there a downside?

I’m thinking of submitting product names to a local Cincinnati cleaning products company. I have two so far: “Pontius Pilate Hand Sanitizer” and “Lady Macbeth Soap.”

Ad copy suggestions:

“Naturally it’s flavored”

“Naturally it’s colored”

When shopping for the slouchiest in decadent snacks, discerning and discriminating hosts choose palm oil, the chemical that clings to ingested molecules for a longer acting crave experience that does not rely on saturated fats.

Thanks for reading.

 

 

Author: Bill Ziegler

Master of Arts Degree: Germanic Languages and Literatures. Master of Arts Degree: Geography. Certified Teacher of German Language. Functional specification writer for databases Logistics Chain for Automotive Concern: Technical Specification for a Filtering System: Translated a German patent for a steel-drum facility Translated terms and conditions (Allgemeine Geschäftsbedingungen) Taught German language and culture kindergarten to advanced. Designed curricula Cincinnati Waldorf School Created programs using PL/SQL, Oracle, Unix, Visual Basic, Cleaned data for the P&G Commercial Products Group. Developed program to establish optimal vendor routes Designed IVR call-in for field agents to detect scheduling problems and determine their location. Designed programs to maintain a vendor database in an SAP application for product supply from a single pilot plant with 1,300 records to 40 plant locations with 45,000 records. Developed programs to identify specifically critical data errors and potentially duplicated records.

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