What is a Bold Challenge?

Harry Sinclair Lewis died in 1951; he would be 131 years old today, had he avoided death. Like the swan song that marks the extinction of a sound frequency: never to be heard again, our auditory system erases a frequency from its database. When a genuine journalist dies she is not simply replaced.

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Before the 17 candidates became the one I could not identify the sound of DJT’s voice from the sound of any other. It’s like a reverse swan song: from never heard to ever heard. I have yet to watch a single episode of “The Apprentice” and don’t plan to mar my record.

Sinclair Lewis explicated the incredible, the darkest shadows of homo sapiens. He dubbed the vile industry of meat manufacture a jungle. Where is the heart of that darkness today? Gone? No. The Jungle, published in 1906, has morphed into a spectacle that only grows larger — gross consumption. The rhythm of Trump’s speech slithers into my ear like a Dune-sized ear worm.

Bread and circuses and reality (TV)

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What is a bold challenge? It’s marketing jargon for carefully controlled and crafted lying. It’s a way to make a living — if you can live with yourself.

But is there a downside?

I’m thinking of submitting product names to a local Cincinnati cleaning products company. I have two so far: “Pontius Pilate Hand Sanitizer” and “Lady Macbeth Soap.”

Ad copy suggestions:

“Naturally it’s flavored”

“Naturally it’s colored”

When shopping for the slouchiest in decadent snacks, discerning and discriminating hosts choose palm oil, the chemical that clings to ingested molecules for a longer acting crave experience that does not rely on saturated fats.

Thanks for reading.

 

 

Zoocide, Genocide & Passenger Pigeon Martha

This morning I tried to find the right word for the large-scale destruction of animals by humans and for humans. Universal rights ignores the innocent elephant in the room: animal rights.

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A couple centuries ago there were more passenger pigeons than there are chickens in the slaughter-house chain today. The last passenger pigeon (Martha by name) is preserved and on display at the Cincinnati Zoo, the final victim of zoocide. They were edible, guns were available. So were bison. Hey, mistakes are made. No, specious arguments are made.

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When multi-trillion dollar production is at stake you direct attention to a splendid table (I cite the website because of its rather more conventional approach toward food). Comfortable and cozy, but too complicit for me as a vegan. Marginal movements like veganism irritate meat eaters. Just saying.

I haven’t heard about pink slime lately, the stuff that nano technology makes available. Let us capture each molecule and direct it to a consumer. Hey, don’t mention pink slime in polite company. We are nice people.

The enormity of sentient suffering is as great as the consumer demand for the ultimate insatiable decadence. There are no articles on animal trafficking via slaughter house in the NYT Magazine this week.

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Climate change may just be the only thing that jolts homo sapiens to attention. We are a species intelligent enough to discover the existence of six extermination events in the history of the planet, but arrogant enough to shrug at the prospect of another.

How comparable are extinction events? Even the possibility of an errant asteroid does not direct attention to preventive measures. We’re too busy feeding military, prison and industrial-slaughter=complex obsessions.

By the way, vegan diets are healthy, inexpensive and planet-friendly. But as trolls are ever ready to counter: they are cruel to plants. Specious arguments never end.

Recommended website: Crows Head Soup

Thanks for reading.